We’re thrilled to announce today that Business Wire, a Berkshire Hathaway company, is introducing a co-branded version of Viigo for BlackBerry as well as Viigo for Windows in order to deliver real-time news to smartphones worldwide.
“With the growth of mobile Internet usage and the need for real-time financial and business news content, we are pleased to provide our members with the additional value of adding this important channel to our distribution network,” said Laura Sturaitis, Business Wire Senior Vice President, Media Services and Product Strategy.
Business Wire’s co-branded versions of Viigo allow users to access Business Wire content categorized by industry, language, subject and multimedia news. Additionally, the application features direct links to Business Wire’s Twitter feeds (@BusinessWire, @EONpr, @TradeshowNews, @ExpertSource and @BWPolitics), YouTube channel and the RSS feed for the All Things Press Release podcast series.
Users will also have access to other Viigo modules for real-time weather, sports scores, financial information, social networks and more. To download the Business Wire/Viigo mobile app, visit http://www.viigo.com/partner/businesswire.
“The fundamental premise of Viigo is that it provides users with immediate access to the information they believe to be of interest anytime and anywhere,” said Mark Ruddock, CEO, Viigo. “Our partnership with Business Wire now allows Viigo to deliver news literally as it breaks.”
Business Wire, a Berkshire Hathaway company, is utilized by tens of thousands of member companies and organizations worldwide to functionally enhance and communicate investor relations and public relations content to target audiences. As a recognized disclosure vehicle in the United States, Canada, the UK, France, Germany and other EU markets, Business Wire facilitates the simultaneous flow of market-moving press releases from corporations to financial markets and their audiences, including regulatory authorities, media, investors, financial information systems and consumer news services. Business Wire also handles XBRL tagging, document formatting and regulatory filing into the EDGAR and SEDAR systems.
Communications professionals turn to Business Wire to optimize and issue press releases, photos and multimedia to news organizations, journalists, trade publications, search engines, and individuals, with full-text posting to web sites, online services and databases. A range of distribution options enables members to target by geography, industry, news theme and audience demographics.
Founded in 1961, Business Wire has dual headquarters in San Francisco and New York, with 30 bureaus in cities including Los Angeles, Chicago, Boston, Miami, Paris, Frankfurt, London, Brussels, Tokyo, Toronto and Sydney and reciprocal offices throughout the world. Business Wire’s patented NX data platform supports XML, XHTML and XBRL code that enhances news release interactivity, social media sharing and search engine optimization. More information about Business Wire and its services is located on its website at www.BusinessWire.com.
Team Viigo
News, literally as it breaks.